After the e-auction completes starting from the 12th of June, BCCI will still need to make one final bidding war which will determine the final winner of each package.
In recent news, it has come forward that players of Bundle A can challenge those of Bundle B but it cannot be done vice-versa.
Similarly, Bundle B can challenge Bundle C to gain media rights for IPL.
Bundle C is the limited non-exclusive package that allows smaller players to invest in it.
The BCCI by doing so wants to give a chance to those bidders who don’t have much money to spend for acquiring TV and digital rights.
Also, the BCCI wants to gain maximum value from each bundle.
BCCI treasurer Arun Singh Dhumal explained how this system will work for all players and offer fairness and transparency.
He further explained that every bidder may take only a small part of the package or may be interested in specific territories such as the UK, the Middle East or Australia.
Further, many of the bidders may not be interested to showcase all 74 matches and some may only broadcast a few matches where cricket is not on their sports portfolio.
This will give cricket a wide viewership not only in India but across the world.
Although the system is a bit complex, in the end, it is a win-win for all.