Delhi Capitals has partnered with Viacom18 for exclusive digital content. Fans can access content from the TATA IPL and WPL. The franchise’s digital-first approach resulted in the highest video views among all IPL teams in 2021. Delhi Capitals has grown its online community to about 14 million fans across Facebook, Twitter, and Instagram.
VIACOM 18 WILL TAKE DELHI CAPITALS CLOSER TO FANS
JioCinema, the digital home of TATA IPL, will bring Delhi Capitals closer to cricket-loving fans across the country through their association with Viacom18.
Delhi Capitals’ CEO said:
“We are excited to partner with Viacom18 and reach out to a wider fan base through their incredible digital footprint. We’ve built a strong digital presence in the last few years, with a deep connect to our fans. Above all, our association with Viacom18 will take our engagement on digital to a whole new level. We believe this partnership will enable our fans unprecedented access to the exciting universe of Dlhi Capitals through JioCinema.”
DC will play their first WPL match against RCB on March 5 at Brabourne Stadium. On the other hand, the men’s team will travel to face Lucknow Super Giants for their first TATA IPL match on April 1. Both matches will be streamed live on JioCinema.
JioCinema users will have access to behind-the-scenes moments, training sessions, and exclusive interviews with top players. Apart from this, they’ve also announced that viewers can enjoy this IPL in 4K. Additionally, fans can choose their own desired camera angle to enjoy the match from Viacom18 unveiled original content featuring IPL icons at the start of 2023. The shows are a mix of discussions, interviews, and features for insightful and in-depth storytelling on JioCinema. The content features Suresh Raina, Chris Gayle, Anil Kumble, Aakash Chopra, Robin Uthappa, and others.
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