In a stunning display of dominance, Disney Star has broken records by achieving over 40 crore viewers for the live broadcast of the first 29 matches of IPL 2023. The growth in TVR has been a remarkable 24% compared to the last edition, which is an incredible feat. Furthermore, the reach garnered for the live broadcast of the first 29 matches has exceeded that of the entire 2022 edition by 3.7 crores.
Disney Star has also achieved the highest-ever reach across all editions of IPL in key states. These states include Maharashtra, Gujarat, Rajasthan, UP, and MP. The broadcaster has witnessed a massive surge in viewership among kids aged 2 to 14 years. With 9.32 crores kids tuning in to watch the live broadcast of the first 29 games. It is an increase of 58.7% over the last edition.
Over 25 crore premium audiences from NCCS A & NCCS B have tuned in to the live broadcast on the Disney Star Network for the first 29 matches, making it an even more incredible accomplishment.
5.2 crore viewers on Disney Star watched CSK v RCB
Disney Star India Head, Sanjog Gupta said:
“IPL on Disney Star continues to register new highs. Competitive matches and strong individual performances powered by Star Sports’ world-class programming, key partnerships, and sustained marketing efforts to recruit audiences have sustained the upward trajectory of viewership.”
Achieving new milestones, Disney Star has reached its highest-ever viewership in Hindi Speaking Markets (HSM), with over 27.3 crore viewers tuning in to the live broadcast. Star Sports 1 (Hindi) has also retained its position as the number one channel for cricket enthusiasts nationwide.
The broadcaster also set a new record in high-definition (HD) broadcasting with a remarkable 6.6 crore viewers. Additionally, the high-octane match between CSK and RCB was watched by an incredible 5.2 crore concurrent viewers. It is the second highest in the history of IPL.
Follow us on Twitter for more!
