India women’s skipper, Harmanpreet Kaur has recently joined hands with sports brand PUMA and has become the brand’s newest face.
Through this, the brand is hoping to support women’s cricket in India and also looking to break stereotypes.
Former skipper Virat Kohli has welcomed PUMA’s decision to rope in Harmanpreet to break the gender divide between men and women.
Moreover, Kohli himself remained a brand ambassador for PUMA not long back.
Also, Harmanpreet is going to lead India in the Women’s T20 World Cup next month where their first assignment is against arch-rivals Pakistan.
Tweets Kohli,
Passion for cricket should no gender! The hunt for the World Cup starts from February, not just in October! All the best @imharmanpreet.
Today, PUMA has launched their latest advertisement featuring Harmanpreet Kaur.
Moreover, Harmanpreet has now joined an illustrious roster of players who are or have been PUMA’s brand ambassadors.
Some of these names are Virat Kohli, Usain Bolt, Neymar Jr, Sunil Chhetri, MC Mary Kom, Harleen Deol, and para-shooter Avani Lekhara.
Meanwhile, everyone at PUMA along with the brand ambassadors has welcomed Harmanpreet with open arms.
Harmanpreet Kaur’s career in cricket
Meanwhile, the dashing batter from Punjab has the record of recording the fourth fastest T20I hundred and is the only centurion for India in women’s T20I.
Overall, Harmanpreet has six international tons to her name with five of them in ODIs.
Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia says,
We are delighted to welcome skipper Harmanpreet Kaur into the PUMA family. The way she plays- bold and fierce cricket- she is the perfect fit for our brand which embodies the same qualities and ethos. As a brand, PUMA has always stayed ahead of the times and committed to support, celebrate and empower women in sports. This association is a massive step in that direction. Harmanpreet is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s cricket reach greater heights.
Harmanpreet is excited to be a part of the PUMA family
Meanwhile, Harmanpreet has also expressed her excitement about being part of PUMA.
According to the terms and conditions of the contract, she will be endorsing the brand through various activities throughout the year.
Additionally, she will be endorsing the brand’s footwear, apparel, and accessories as per the contract.
Not many know that I hit my first ODI century in 2013 in a pair of PUMA boots that I received as a token of support in my early years by the brand. Exactly a decade now and I have been roped in as the face of PUMA. I am thrilled to join the biggest sports brand in the country with a star-studded roster. It’s heartening to see a brand such as PUMA support the growth of Indian women’s cricket; it’s crucial for bolstering the progress. This is just the beginning and I am sure this association will encourage a lot of women who dream to make a career in cricket. I look forward to an exciting journey ahead.
PUMA leading the way in supporting players from a multitude of sports
Moreover, India’s biggest sporting brand has always been striving to support different sports by partnering with various sportspersons in the fields of football, cricket, boxing, and para-sports.
Which is why this campaign comes at a great time when India’s women’s team is making rapid strides in cricket.
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