ICC launches brand new campaign for this year’s T20 Cricket World Cup

Photo Credits: ICC Twitter

Australia are all set to host this year’s ICC T20 Cricket World Cup. This is the 8th edition of the tournament.

For this World Cup, ICC are working on the theme of ‘This is a Big Time.’ It will feature big superstars of cricket on posters around major busy city streets.

The cricketers who will feature on these posters are New Zealand’s Kane Williamson, India’s Rishabh Pant and Australia’s Glenn Maxwell.

ICC has partnered up with Cummins and Partners for this campaign.

These advertisements will be ‘really unmissable’ and will grab people’s eyeballs in and around Australia.

Australia are the defending champions of the tournament. They defeated New Zealand in the final to secure their maiden trophy.

India was to host the T20 World Cup in 2020 but owing to the rise in COVID-19 cases in the country, it was subsequently shifted to the UAE.

The T20 World Cup will commence on October 16 and end on November 13.

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