BCCI has finally opened their doors for various media houses to participate in the e-auction of Invitation To Tender.
The document was released yesterday by the board and is expected to be a multi-day affair with many media houses vying to stake their claim to broadcast.
BCCI have previously held a similar e-auction when they allowed media houses to purchase broadcasting rights for India’s international matches.
The e-auction is set to commence on the 12th of June.
The document carries with it hefty fees of INR 25 lakhs. Previously, it was INR 10 lakhs.
Jay Shah hopes to increase both revenue and value maximisation for the benefit of Indian cricket.
There are multiple packages that are up for grabs for various media houses this year.
The last date of purchase for the ITT document is the 10th of May 2022.
One question remains and that is how much value the BCCI will be putting over the rights.
Market analysts and experts evaluate it to be around Rs 40,000 crore but it can skyrocket as BCCI is known for showcasing astronomical figures.
A team from Cricket Australia has also arrived in India to research India’s market trends.
They have also arrived to renew their contract with the BCCI.
The Australian team have talked with various media and OTT platforms such as Sony, Viacom Network, Star, Amazon Prime and Fancode.
