In recent news, England’s Sky Sports has grabbed a very lucrative deal with the ICC.
They have now become broadcast partners in the UK and Ireland from 2024 to 2031.
This eight-year deal will showcase all the men’s and women’s ODI and T20 World Cups which will be enjoyed by their fans.
Moreover, they will also be broadcasting this year’s ICC World Test Championship in June.
Additionally, England is also going to host many multi-nation tournaments before 2031. This includes this year’s WTC final at the Oval, the next edition of the WTC in 2025, with Women’s T20 World Cup in 2026, and finally the Men’s T20 World Cup in 2030.
According to estimates, there are going to be an overall 28 international events between the years 2024 to 2031.
These will feature both men’s and women’s tournaments and also the U19 fixtures.
Moreover, this year, England will be out to defend their 50-over World Cup title in India later this year.
Also, they are the current T20 World champions as well.
Geoff Allardice happy to partner with Sky Sports
ICC CEO, Geoff Allardice has expressed his happiness in gaining a successful partnership with Sky Sports.
He also hopes that this will help to spread the game more and invite more players and fans to join the world of cricket.
We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.
Adding further, he says,
I am confident this partnership can support our long-term ambition to attract more players and more fans to the game.
On the other hand, the MD of Sky Sports, Jonathan Licht has also given an explanation of how this partnership will enhance the game of cricket in the UK and Ireland.
This new direct partnership with the ICC means that Sky Sports viewers in the UK and Ireland can continue to enjoy every ball, run, wicket and catch from every international tournament for many years to come, and we’re all hugely excited to see what’s in store.
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