Virat and Anushka play badminton with the locals in Bengaluru

Royal Challengers Bangalore

Recently, Royal Challengers Bangalore player, Virat Kohli and his wife Anushka Sharma played some badminton with the locals.

Apparently, the pair had gone to promote a campaign that supports all kinds of sports in daily life.

Additionally, they promoted this campaign in a very prestigious residential society and played some badminton with the residents there.

Moreover, Virat also campaigned for fitness during this event which has been his USP in the last few years.

Therefore, Virat has also thanked PUMA for actively engaging in all sports.

Meanwhile, Anushka and Virat enjoyed the badminton session with the locals and thanked PUMA for allowing them to be a part of the campaign.

Says Virat,

Sports has to be an integral part of everyone’s life. I’m glad that PUMA recognized the need and came forward wholeheartedly to highlight the importance of making it an essential just like other necessities. It was great fun taking time out from our schedules to interact with locals and crashing a meeting at the co-working space to get employees to do fitness challenges. I hope many will be motivated and inspired today and take up sports and fitness as a life skill.

PUMA thanks Virat and Anushka for being part of their campaign

On the other hand, Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia has also talked about the importance of sports in everyone’s lives today.

Furthermore, he stated that sports should be a part of India’s culture and curriculum.

Moreover, the recent campaign of PUMA is to get people of all ages to participate in some form of sport.

Says Ganguly,

Sports and fitness must be integrated into our culture, curriculum and everyday lives as a valuable and critical life skill. As a brand, PUMA constantly creates fresh and offbeat ways to connect, engage and inspire audiences in a deeper way. Our event today brought Virat (Kohli) and Anushka (Sharma) and consumers up, close and personal. Virat and Anushka are youth icons and their on-the-spur interactions today will create awareness and encourage people of all ages to take up sports and fitness.

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